Interior Exterior Painting
Written by Colleen Kalil

Color Choices & Your Mood

Interior Exterior PaintingYes, it’s true. Color has a psychological effect on your mood. There is an actual area of study that focuses solely on this and it’s called color psychology. Simply defined it is the study of hues ‘as a determinant of human behavior’. Color can have both positive and negative effects on individuals. Some will elicit happiness, others anger, and still others depression.

While there is no question that color can influence a person’s mood, there are a variety of factors that must be taken into consideration. For example, age, gender and culture all play a role in how a color is perceived by the individual. Some studies have shown that men find women more attractive when they are wearing the color red! Research also confirms that warm colors may invoke more of a tendency to make a spontaneous purchase! It is obvious that color psychology is complex, interesting and useful.

But what does this have to do with exterior, interior and commercial painting? Well, a lot actually. After all, when you undertake a painting project the aim is to improve the overall presentation of a room, home or business. It could generally be accepted that the outcome should be one that fosters happiness and pride. So, more than a little thought should go into the colors you choose for any paint job.

Remember that red and orange are stimulating. These are hues that must be used after much reflection and thought. Most often, they are not good color choices for the outside of a home or business, except perhaps as trim or accent. Even indoors, red and orange are powerful and should be used sparingly unless the aim of the room is to be stimulating.

Meanwhile, the color white invokes visions of cleanliness and purity. It is overwhelming the choice of color for many business and home exteriors. It gives a feeling of sterility (austerity even to some extent), so it is hardly a color to give to a room where people and family gather.

Ultimately, every color tends to evoke subtle emotions. Keep this in mind when you set out to improve your home’s appearance. Take some time and get comfortable with a color before you make it a permanent part of your residence or business.

If you have questions about residential or commercial painting, please call the experts at University Painters, Inc. for answers. Your home is our business.